Book · 2025
Think Like Purpose
For those who feel successful on the surface but directionless inside — especially in times of rapid change driven by AI.
What it is
A book about the question that the people who have done most things first are, increasingly, the loneliest in not being able to answer: what is this for? Cavic argues that purpose is not a feeling to wait for, it is an architecture to build — and that AI is making the cost of avoiding the question higher every year.
What you will get
- A diagnostic to identify whether your current trajectory is yours or inherited.
- A method to separate identity from achievement.
- A practical framework for re-deciding, mid-career, what is worth optimising for.
- Direct examples drawn from the author's own pivots across industries and continents.
Who it is for
- Mid- and late-career professionals questioning what comes next.
- Founders who hit a goal and discovered the goal was the wrong one.
- Anyone using AI to do more, faster, and noticing that the increased velocity is making the absence of direction more painful.
Companion volume
Reads well alongside Think Like Code — same author, the operational counterpart to this volume's existential one.